Associate Marketing: Second Year Onward

This is the second of two posts on associate marketing early in their career.  As I mentioned last time. In this post, I’ll speak to some of Fishman’s marketing ideas for years two through five and beyond. [Again,...

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low-cost marketing strategies

You know it’s going to take a marketing push to meet your sales goals this year. But your budget is tight and you’ll need to use your imagination to make it. Where to start? For many business owners, marketing doesn’t come...

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Do your financial's marketing plan

A marketing plan without financials has little clout. Financials can also be included in a general business plan. One document you'll need to produce is a budget and sales forecast. This needn't be complex; in...

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Develop a target market profile

Doing business without a marketing plan is like driving without a map. You may get to your destination—eventually—but you risk making time-consuming and costly errors along the way. You might be assuming there's demand for...

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